Evernote is clearly hoping to leverage KakaoTalk’s ubiquity among the South Korean population to expand its user base there. Interestingly enough, the partnership is the first of its kind that Evernote has inked with any messaging app, and reveals the company’s aspirations to expand its presence across the Pacific. Out of Evernote’s global 50-million-strong user base, only 15 million of those users come from the Asia-Pacific, which includes South Korea, China, Japan and Australia.
Mind you, in Japan KakaoTalk is still overshadowed by Line, which reached 150 million users registered users worldwide today. The messaging app is installed on 95 percent of the smartphones in use and has a smaller but steadily growing user base of 15 million in Japan. Yet back in South Korea, KakaoTalk has a dominant presence. The messaging app is mostly used by Korean Americans (such as myself), to communicate with friends and family both here and abroad. Harnessing this large audience through display ads on this app is necessary for reaching Korean audiences, and with this service, we are happy to expose your business to that market.
Evernote is going after KakaoTalk’s 90 million registered users by inking a partnership deal with the South Korean messaging giant that would bring Evernote integration to KakaoTalk’s mobile app.ĭespite boasting nearly 4 million users here in the United States, chances are you’ve never heard of KakaoTalk. KakaoTalk is part of the unique landscape of digital marketing in South Korea. Category: Social Networking Release date: Licence: Free Software version: 2.9.3 File size: 53.59 MB Compatibility: Available on Windows 10, Windows 8.1/8, Windows 7, Windows Vista and Mac OS 10-11 10.
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